Texas Woman’s University BUS4133 Ch 8 Quiz – PROMOTIONAL STRATEGY
Review Test Submission: Ch. 8 Quiz
Course 14FABUS413301 PROMOTION STRAT
Test Ch. 8 Quiz
Question 1 0 out of 0.5 points
Using an existing brand name on new products is referred to as brand:
Question 2 0 out of 0.5 points
Jello decides to introduce a new flavor of pudding: mocha. This pudding will be sold alongside its other flavors. This new product is an example of a:
Question 3 0 out of 0.5 points
The four types of objectives discussed in the chapter are marketing, advertising, creative, and __________:
Question 4 0.5 out of 0.5 points
Acme Inc. does a survey and finds out that by and large people don’t like the taste of their candy bars. In which section of the SWOT analysis should this fact go?
Question 5 0 out of 0.5 points
Which type of branding has the goal of enhancing the overall image of the firm?
