Discussion
1Q)
Using Social Media and Networking
After reviewing the assigned reading materials, complete the following activities:
1. Develop a product service idea.
A. Describe the product/service including the benefits of using the product/service
B. Discuss the potential customers for this product/service
2. Based on the nature of the product/service, recommend at least 3 possible social media to use in marketing the product/service. Describe your recommendations and discuss the advantages and disadvantages of each.
2Q) I need 300 words response of below post.
Describe the product/service including the benefits of using the product/service
I’d like to talk about a Private Investigation service that I feel is equally important unlike any other service in order to ensure we have the right set of eyes on any criminals of wrongdoers.
As a private operator, make your check in the business by keeping a sharp “eye” on other people’s activities. Clients fuse legal advisors gathering confirmation for a case or to accumulate portion, or individuals searching for information about a colossal other (Bowden, 2016).
It demonstrates an advantage to any person who is hoping to keep an eye on any suspicious movement among their loved ones or even outsiders to guarantee they are protected and sound (Bowden, 2016). Presently a days there has been an expanded number of stalkers online where individuals haphazardly take after and afterward carry out different wrongdoings inferable from which having a private investigator will demonstrate accommodating.
Discuss the potential customers for this product/service
This Private Investigation offers a wide range of services to all its clients. Services are as discussed below:
Surveillance Investigation. Extraordinary compared to other motivations to enlist a private specialist is for his or her experience and aptitude in current reconnaissance. Surveillance suggests an adjacent impression of a man or assembling to screen their activities to gather evidence and meet the objectives of the case (Bowden, 2016). Perception is troublesome and takes significant lots of realistic application remembering the ultimate objective to be feasible (Momoko, 2018). It is never endorsed that some person other than approved private inspectors perform perception as most states have laws balancing it (stalking and Harassment). Our private agent staff is approved to participate in perception and have the strategies and experience principal (Syrdal, 2018).
These services are targeted to all the individuals no matter which field they belong to as this is a common area where everyone needs assistance and support.
Based on the nature of the product/service, recommend at least 3 possible social media to use in marketing the product/service. Describe your recommendations and discuss the advantages and disadvantages of each.
Twitter and Facebook are the two major and ideal social media platforms in order to promote and spread the service worldwide.
Talking about Twitter, they have around 550 Million registered user and twitter is one of the fastest growing networks with a growth rate of 44% from 2012-2013. It also tracks a record count for 215 million active users per month with the largest penetration in the United States (Bowden, 2016).
On the other hand, Facebook has over 1.15 Billion users out of which around 23% of them login each day. As per the poll, about 47% Americans have recommended Facebook as their number 1 influencer of purchases providing the users a large opportunity of communicating with customers in a non-obtrusive way (Syrdal, 2018).
The social media advantage is that it gives the user a completely different customer demographic besides promoting the business in a far cheaper way than any other traditional advertising mechanism. Also getting acquainted to the social media platform helps widen the business horizons to a large audience (COKER, 2017).
3Q) I need 300 words response of below post.
Product idea and using Social Media and Networking
1. Develop a product service idea
Development and new product services are essential parts of all businesses. For company growth and status of improvement to focus on new liability, new service development is the key to get success in the market. According to the lifecycle of products and services, you can make a decision about your new product launching.
According to my point of view, now day’s people are getting the problem in limited shopping. When we go to grocery store, Walmart, Target we get confused to make a decision about things which might or might not be essential. To overcome this problem I think about online app service. In this service, people can put their budget in-app and they can mention they’re a necessary section for example food, clothes, home accessories etc. this app will suggest some lists about their products and combining this suggestion people can buy their essential products within the certain range of limit.
A. Describe the product/ service including the benefits of using the product/ service
According to my app, I call it “InstaFresh” you can do your shopping for your family and relatives in your budget. For example, Joyee, the one guy who wants to buy food grocery for his family. There are 4 members of his family. He has $50 budget for this week. So now by using the InstaFresh app, he is able to make his relatively medium shopping with satisfaction. Joyee needs to put their limit (50$) in the app and what type of shopping he wants to do. According to this information, the app will suggest him 3 types of listings. These listing are in the range of his limit. So in the end, he can make choices to choose list or to combine his list. In this way, he can easily make choices and decisions.
B. Discuss the potential customers for this product/service
This app is related to clothes, food, home accessory so customers will be all people who want to buy these products, means I can make this service as a standalone system or else I can give authority to use this system to other companies like Walmart, Target, Foodmaxx etc.
2. Based on the nature of the product/service, recommend at least 3 possible social media to use in marketing the product/service. Describe your recommendations and discuss the advantages and disadvantages of each.
This service is totally based on shopping strategies so we can make it easy by using search technology. I can locate this application on a computer network using different libraries like spiders. Hybrid search engine and web directory these are helpful search engines for this app. These search engines can easily share their information and people are ready to use it easily. We can also do marketing using the social media and networking platforms. Nowadays, there are multiple social media and networking platforms which is aid us marketing in multiple ways. For instance, Facebook, Twitter, Instagram, Pinterest, Snapchat etc. which are amongst the most successful social networking websites and apps.
Facebook: Facebook can be considered the epitome of social networking websites because there are approximately 2.2 billion users who are actively using Facebook and this number is growing daily. So, there are so many users from different regions and places which will lay the foundation for my InstaFresh business which can ship groceries in very less time.
Facebook has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach.
Advantages: Pages are free and easy to set up. Ads have powerful targeting parameters. Groups are free and have high levels of engagement.
Disadvantages: Groups can be very time consuming. It can be hard to get a foothold and build a fan base with a page.
Instagram:
With more than 700 million active monthly users, the platform isn’t just for personal use anymore. Instagram is a full-fledged, global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Instagram unveiled its new business tools feature. The tool allows users to identify themselves as a business, making it easy for their audience to contact them. Business profiles also provide more in-depth insights and make it easier for you to promote content. Note: Your business must have a Facebook business page to switch to an Instagram business profile.
LinkedIn:
With LinkedIn, you can reach your ideal customers on the world’s largest professional network. We can market to who it matters. We can establish our brand with a free Company Page and attract followers and expand the business. We can also get innovative ideas from the followers and other companies.
LinkedIn’s Sponsored Content helps surface relevant content for quality prospects in our target B2B market, effectively merging our inbound strategy with cost-effective lead generation. LinkedIn Sponsored InMail delivered a 40% conversion rate. Frankly, it blew every other campaign out of the water. Attract followers and build brand awareness by posting content on a free Company Page.
