1. Choose a brand that you think is weak in the minds of customers. What is the
brand? Who is the target market? Why do you think this is a weak brand? How
would you attempt to Build or rebuild this brand?
2. You will undoubtedly be asked to develop a social media strategy once you get
established in a marketing career path. Choose a retailer who desperately needs
help with their social media strategy. Describe the product assortment/target
market (for my purposes in grading). What’s wrong with their current approach?
Clearly state the primary objectives underlying your recommended social media
strategy. Discuss and justify the components of the social media strategy. How
will you evaluate the effectiveness of this strategy in achieving these objectives?
3. A large part of this course has been focused on the Marketing issues & Challenges
(MIC) team project. At the core of the MIC project is a detailed marketing plan. Now,
you have been asked to provide guidance-specific guidance-to your new employer on
how to approach marketing planning, what elements are necessary to include in a
good marketing plan, and what cautions or concerns you have about developing and
utilizing marketing plans. Please include some great sources of secondary information
and provide your insight on when primary data collection is needed. Based on your
experience with the MIC project, what is the one biggest obstacle to overcome when
developing a workable marketing plan?
4. Marketing managers do a lot: develop market strategies and plans; capture
marketing insights; connect with customers; build strong brands; shape market
offerings; deliver value; communicate value; create long-term growth, etc. Please
choose two of these "tasks." Provide a specific example for each of these two tasks
that demonstrate these tasks being performed effectively; i.e., "best practices." Justify
why these are great examples. [This is not necessary – but, if it helps to make your
points, include documentation; e.g., reference to an article, an advertisement, the
website url, etc.]
M KTG690-Final Exam
5. Throughout this course, we have used information databases (e.g., Euromonitor);
strategy development procedures (e.g., questions to ask when developing channel
systems); theories (e.g., Porter’s 5 Forces; attitude theory; means-end chain); simple,
albeit quite complex, concepts (e.g., customer satisfaction and retention); marketing
metrics (e.g., Customer Lifetime Value); articles (e.g., The "Consumer Decision
Journey" – from the McKinsey Quorterly); videos – short and long (e.g., Wall Street
Journal on advertising using mobile devices or Heath on "Making Ideas Stick");
personal applications/reflections (e.g., marketing yourself; daily quotes); professional
applications (e.g., your MIC projects; Keeping it Recrl presentations); guest speakers
(Robert Carr and Jon England from Walmart; Ryan Michaelis from Hormel Foods;
Doug Wilson on marketing plans; Peter Vomocil on marketing metrics; and Katrina
Galas on branding the Olympics), etc., etc. According to you [and only you], what are

the two most important things you learned in this class? Briefly explain. How will
they help you in your educational career, professional career and/or life?

Serious Inquiries Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 1: Principles of Economics Due Week 4 and worth 150 points Write a two to three (2-3) page paper in which you: Identify a relevant economic article from either the Strayer Library or a newspaper. The article must deal with any course concepts covered in Weeks 1-4. In the first two (2) paragraphs, identify at least four (4) key points that the article highlights. In the next three to five (3-5) paragraphs, apply two (2) of the following economic concepts (supply and demand, market structures, elasticity, and costs of production) to the key points that you highlighted in Question 2. In your concluding paragraph, state whether you agree or disagree with the author’s comments. Provide a rationale for the response. Use at least three (3) quality resources in this assignment with one (1) being your article. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Apply the underlying principles of economics and the economic way of thinking to assess market issues and make business decisions. Analyze the dynamics of supply and demand to anticipate market equilibrium. Analyze the elasticity of demand and supply and its importance, and the effect of taxes or other public policies Describe the impact of various forms of competition on business operations with emphasis on perfect competition. Use technology and information resources to research issues in principles of economics. Write clearly and concisely about principles of economics using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric found here.

Communication is essential whether at home or in the work environment. Managers and team members are challenged in the healthcare field as effective communication is essential to transfer information, develop common understanding and enhance knowledge. Mastering communication skills reduces errors related to consumers and handling of patients and increases effective interaction with patients, consumers, peers, colleagues and other departments.

Let’s read the following scenario.

A healthcare manager sent an e-mail stating the unit would begin to incorporate a new patient safety program, where patients who are at risk will need to wear yellow socks. This identifies a protocol, which includes keeping the bed rails up and requires thirty-minute rounding to make certain that the patients are not getting out of bed without assistance. A registered nurse (RN), recently employed from China, has a language barrier, even though she has passed her state boards. She is not familiar with e-mail as a communication method in her past work environment in China.

The RN from China, Meelynn, does not read the e-mail directive and her patient is not given the proper protocol procedures. The patient falls from the bed and now has been transferred to the intensive care unit (ICU). The manager is now meeting with her to understand how this occurred and to educate Meelynn about effective communication methods used in the organization. You heard Meelynn say to other workers, “I don’t think this is my fault. We get ten e-mails each day, text messages from management, and we are expected to read all of it and care for patients. I don’t have time to read all the messages the manager sends to me. Some of the messages I don’t even understand what she means and I cannot go and take time to find her.”

On the basis of above scenario and your knowledge on communication, answer the following questions:

• What plan do you suggest for handling communication problems involved in the given scenario? Why?
• Poor communication is the root cause of many errors and adverse events. Do you agree with this statement? Explain why?
• What are the two major problems associated with written communication and two with verbal communication in an organization?
• What actions can individuals take to ensure their communication is effectively received? Why is this important?
• What factors can affect someone’s ability to receive communication?
• What values are encouraged when one complies with effective communication methods?
• What are the benefits of having a culturally diverse team?

What is the organization’s significance and responsibility to train all staff members to comply with regulations and requirements?

Please ZERO Plagiarism and Cite references

Review Paper—Topic Proposal & Reference Page

The purpose of this assignment is to provide you with the opportunity to select a topic in the particular area in which you have an occupational or research interest, and to complete a literature review of the topic, using a minimum of ten scholarly references. This will allow you to demonstrate mastery of the program outcomes for the criminal justice program at Argosy University.

You may want to review the following documents:

·         A sample literature review  

·         A document illustrating how to set up your word processor for APA style

·         A “Guide for Writing a Literature Review”

·         A PowerPoint tips document

For additional resources, conduct an Internet search using these keywords: writing a literature review.

Topic Proposal

The topic must address one of the core areas students have studied in the Criminal Justice Program. Below is a list of core areas and important topics related each area. Students must select a topic related to the following general areas:

·         Introduction to American Criminal Justice

·         Theories of Crime, Fourth Amendment Search and Seizure, The Evolution of the Prison System, Inmate Rights

·         Corrections

·         The Purpose of Punishment, Punishment Approaches, Sentencing Guidelines, Parole Administration and Services, Prison Privatization

·         Criminal Law

·         Fifth and Sixth Amendment Right to Counsel, Rights of the Accused, Public Decency and Morals, Victims’ Rights

·         Criminal Courts

·         Changing Laws and Their Impact on Society, Technology in the Courtroom, Issues Related to the Death Penalty, Incarceration and Juvenile Justice

·         Police Organizational Structure and Operations

·         Border Patrol and Illegal Immigration, Technology and Policing (“the CSI Effect”), Recruitment: Federal, State, and Local, Police Professionalism, Rights of Citizens During an Investigation, Law Enforcement and Combating Terrorism

·         Introduction to Security Management

·         Potential Threats and Vulnerabilities, Identifying Critical Assets and Reducing Risks, Technological Advances in Security, Private Sector Security, USA PATRIOT Act

Write one to two paragraphs (a) selecting the general area of focus (see above list), (b) summarizing the problem area (be specific in defining the problem), (c) describing what you already know about the topic, and (d) why you have chosen this topic for a literature review. The topic should apply criminal justice research to an individual, organizational, or social problem. Include a working title and the objective of the paper.

Reference Page

Search for literature on your selected topic and create a Reference Page containing at least 10 scholarly references. A good way to begin searching for relevant literature is to search for key words related to your topic in the Argosy Library research database. Narrow your search to articles in peer-reviewed journals. Another good idea is to check the list of References at the end of an article to find other relevant work. If you have any questions about this part, please feel free to set up an appointment with your instructor or ask the librarian. You will create a reference page for your literature review paper in an appropriate APA style. Your resources must come from scholarly, peer-reviewed journals or books. Use both the textbook and reputable outside resources from the Internet and Argosy University online library resources to locate the laws, statutes, and cases.

Click here to see this sample paper on how to format a reference page in APA format.

Submit your topic proposal and reference page by Monday, February 23, 2015.

The Project Paper focuses on a suggested topic related to art, architecture, history, music, or literature. The project will reflect your views and interpretation of the topic. This project is designed to help you stretch your mind and your abilities to be the creative, innovative, and critical thinker you already are!  

Choose one (1) of the topics from the list of topic choices below. Read the topic carefully. Write a three to four (3-4) page paper (750-1,000 words) that responds to each of the items described in the topic. 

For the topic you choose:

1. Support your ideas with specific, illustrative examples. If there are questions or points associated with your chosen topic, be sure to answer all of the listed questions and address all of the items in that topic. If your topic asks you to do several things related to the topic, be sure to do each of the things listed.
2. While some of the topics tend to lend themselves toward particular writing genres, you are not restricted to the specific format suggested for the individual topic. For example, you may do an “interview,” a “proposal,” a “letter,” a “short story,” a “blog,” an “essay,” an “article,” or any other written genre for almost any of the topics. The project is intended to be fun as well as informative, so feel free to be creative with the delivery of your information. 
3. Use at least three (3) good quality academic sources, with one (1) source being the class text.
   Note: Wikipedia and other similar Websites do not qualify as academic resources. You are highly encouraged to use the Resource Center tab at the top of your Blackboard page. 

Note:  Your instructor may require you to submit your topic choice for approval before the end of Week 5. 

Topic choices (pick 1): 

• Office Art Memo. Memorandum. Your boss, who knows you have been taking a humanities class since he pays for your tuition reimbursement, has tasked you with managing the art budget for your company, expecting you to choose various pieces of art for the new corporate offices.  (Note: Replicas of the works are acceptable since they are more cost-efficient and you are working on a budget.)  Include the following: 
  1. Identify three (3) examples of 19th century Impressionist painting or sculpture and three (3) Post-Impressionist works. Explain how the six (6) pieces of art fall into these two (2) styles. 
  2. In a memo, describe the appearance of your six (6) choices to your CEO so he or she will know what the art looks like and where it would be placed in the corporate offices. 
  3. Explain why each piece is considered to be historically significant. 
  4. Explain how each piece “fits” your company’s overall (or desired) corporate image. Keep in mind that a piece of art is supposed to “say” something about the owner, so describe what would these pieces of art say about your company. 

• New Composition. Speech. Your uncle’s birthday is in two (2) months, and everyone knows that he loves almost all kinds of music. As a birthday gift for him, you want to have a special piece of music composed in his honor which will be played at a family birthday celebration. Write a speech that you will make to the composer’s agent. Include the following:  
  1. Narrow your choices down to three (3) composers you’ve studied in this course. Choose one (1) of the composers and explain why you want him to write the “birthday present” music. 
  2. Explain why the other two (2) composers were ultimately not selected. 
  3. Specifically identify the musical elements in the composer’s style that you would like to be included in the new music written for your uncle. 
  4. Describe what sort of emotion is generated by listening to the works of your selected composer; in other words, what do you want your uncle to “feel” as he hears the music, and why is this composer so perfect for this composition?

• Harlem Renaissance Poets. Essay & Poem. Choose two (2) poems by different authors from the Harlem Renaissance. Write an essay that: 
  1. Describes each author’s role and importance within the Harlem Renaissance. 
  2. Identify the elements in each of their poems in which you see evidence of the “double-consciousness” being expressed by each author. 
  3. Fully describe at least two (2) primary themes you see in the poetry written during this time period, referring to specific lines in each of the poems. 
  4. Write your own poem that expresses these identified themes of the Harlem Renaissance.  

• Women’s Roles Then & Now.Script. Script a conversation between two (2) notable women from the 18th and / or 19th century on the roles women should play in society. Within the dialogue, include: 
  1. Biographical information for each woman. 
  2. The historical status for women in general during the time period in which each woman lived.
  3. What opinions each of the women might have on the role the women should play in society during their lifetimes. 
  4. What each of the women might think about women’s current roles.

• Other topic choice recommended and approved by the professor and supported by the grading rubric.

The Project Paper will be graded on:

• The level to which the instructions were followed.

• The extent to which all four (4) parts in the topic were addressed.

• The adequacy of information, examples, and details which support the general claim or main  idea.

• The clarity and relevance of the explanations and descriptions.

• Adherence to standard rules of grammar, punctuation, and mechanics.

• The inclusion of three (3) required references (two [2] additional sources besides your textbook) documented using APA style.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA Style format. Check with your professor for any additional instructions specific to the selected topic. (Note: Students can find APA style materials located in the Additional Resources section of their Student Center within their course shell for reference)

• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. 

The specific course learning outcomes associated with this assignment are:

• Explain how key social, cultural, and artistic contributions contribute to historical changes.

• Explain the importance of situating a society’s cultural and artistic expressions within a historical context. 

• Examine the influences of intellectual, religious, political, and socio-economic forces on social, cultural, and artistic expressions. 

• Identify major historical developments in world cultures from the Renaissance to the contemporary period.

• Use technology and information resources to research issues in the study of world cultures.

• Write clearly and concisely about world cultures using proper writing mechanics