You’ve just been hired onto ABC Company as the corporate controller. ABC Company is a manufacturing firm that specializes in making cedar roofing and siding shingles

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Focus of the Final Paper You’ve just been hired onto ABC Company as the corporate controller. ABC Company is a manufacturing firm that specializes in making cedar roofing and siding shingles. The company currently has annual sales of around $1.2 million, a 25% increase from the previous year. The company has an aggressive growth target of reaching $3 million annual sales within the next 3 years. The CEO has been trying to find additional products that can leverage the current ABC employee skillset as well as the manufacturing facilities. As the controller of ABC Company, the CEO has come to you with a new opportunity that he’s been working on. The CEO would like to use the some of the shingle scrap materials to build cedar dollhouses. While this new product line would add additional raw materials and be more time-intensive to manufacture than the cedar shingles, this new product line will be able to leverage ABC’s existing manufacturing facilities as well as the current staff. Although this product line will require added expenses, it will provide additional revenue and gross profit to help reach the growth targets. The CEO is relying on you to help decide how this project can be afforded Provide details about the estimated product costs, what is needed to break even on the project, and what level of return this product is expected to provide. In order to help out the CEO, you need to prepare a six- to eight-page report that will contain the following information (including exhibits, but excluding your references and title page). Refer to the accompanying Excel spreadsheet (available through your online course) for some specific cost and profit information to complete the calculations. Final Paper Spreadsheet I. An overall risk profile of the company based on current economic and industry issues that it may be facing. II. Current company cash flow a. You need to complete a cash flow statement for the company using the direct method. b. Once you’ve completed the cash flow statement, answer the following questions: i. What does this statement of cash flow tell you about the sources and uses of the company funds? ii. Is there anything ABC Company can do to improve the cash flow? iii. Can this project be financed with current cash flow from the company? Why or why not? iv. If the company needs additional financing beyond what ABC Company can provide internally (either now or sometime throughout the life of the project), how would you suggest the company obtain the additional financing, equity or corporate debt, and why? III. Product cost: ABC Company believes that it has an additional 5,000 machine hours available in the current facility before it would need to expand. ABC Company uses machine hours to allocate the fixed factory overhead, and units sold to allocate the fixed sales expenses. Bases on current research, ABC Company expects that it will take twice as long to produce the expansion product as it currently takes to produce its existing product. a. What is the product cost for the expansion product under absorption and variable costing? b. By adding this new expansion product, it helps to absorb the fixed factory and sales expenses. How much cheaper does this expansion make the existing product? c. Assuming ABC Company wants a 40% gross margin for the new product, what selling price should it set for the expansion product? d. Assuming the same sales mix of these two products, what are the contribution margins and break-even points by product? IV. Potential investments to accelerate profit: ABC company has the option to purchase additional equipment that will cost about $42,000, and this new equipment will produce the following savings in factory overhead costs over the next five years: Year 1, $15,000 Year 2, $13,000 Year 3, $10,000 Year 4, $10,000 Year 5, $6,000 ABC Company uses the net-present-value method to analyze investments and desires a minimum rate of return of 12% on the equipment. a. What is the net present value of the proposed investment (ignore income taxes and depreciation)? b. Assuming a 5-year straight-line depreciation, how will this impact the factory’s fixed costs for each of the 5 years (and the implied product costs)? What about cash flow? c. Considering the cash flow impact of the equipment as well as the time-value of money, would you recommend that ABC Company purchases the equipment? Why or why not? V. Conclusion: a. What are the major risk factors that you see in this project? b. As the controller and a management accountant, what is your responsibility to this project? c. What do you recommend the CEO do? Writing the Final Paper 1. Must be six to eight double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. 2. Must include a title page with the following: a. Title of paper b. Student’s name c. Course name and number d. Instructor’s name e. Date submitted 3. Must begin with an introductory paragraph that has a succinct thesis statement. 4. Must address the topic of the paper with critical thought. 5. Must end with a conclusion that reaffirms your thesis. 6. Must document at least three, but no more than five sources in APA style, as outlined in the Ashford Writing Center. 7. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Training Program

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In previous modules, you worked on needs analysis and training design to help Fred Knott, the training consultant for BINZ, Inc. In this training project, you will consider which training methods will be most effective for the training session you are designing for EITHER the sales OR customer service department.

 

Based on your needs analysis and design for training from your previous assignments, describe how you would utilize a minimum of 3 training methods as part of your training plan for BINZ, Inc. Be sure to refer to your previous assignment on training design as you describe your recommended training methods. You may wish to submit a detailed lesson plan, as described on p. 208 of your textbook.

 

 

 

 

Some questions/items to address in this assignment:

 

•What methods would you use? How and when would you implement them? Be specific in your description of activities using your methods.

•Why would the methods you chose to use be effective?

•What potential drawbacks do you see with your planned methods?

•Discuss the costs associated with your methods. Roughly how much money and work will be required (upfront and ongoing) to implement and maintain these training methods? 

 

 

 

 

HRM 112

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60) Which of the following terms refers to a performance appraisal based on surveys from peers, supervisors, subordinates, and customers?

A) 360-degree feedback

B) team appraisals

C) upward feedback

D) rating committee

E) self-ratings

59) Upward feedback primarily helps top-level managers to ________.

A) protect the firm against biased appraisals

B) implement organizational strategies

C) compare appraisal techniques

D) diagnose management styles

E) document critical incidents

58) Which of the following terms refers to the process of allowing subordinates to rate their supervisor’s performance anonymously?

A) supplemental evaluation

B) downward feedback

C) upward feedback

D) paired evaluation

E) peer evaluation

57) What usually occurs when employees rate themselves for performance appraisals?

A) Ratings are reliable but invalid.

B) Ratings are subject to halo effects.

C) Logrolling leads to unrealistic ratings.

D) Ratings are higher than when provided by supervisors.

E) Ratings are about the same as when determined by peers.

56) In most firms, a rating committee used for performance appraisals consists of ________ members.

A) 1-2

B) 3-4

C) 5-6

D) 7-8

E) 9-10

55) Peer appraisals have been shown to result in a(n) ________.

A) reduction of social loafing

B) reduction of group cohesion

C) decrease in task motivation

D) decrease in group satisfaction

E) decrease in logrolling

54) Which of the following terms refers to several peers agreeing to rate each other highly?

A) social loafing

B) group think

C) logrolling

D) alliance forging

E) impression management

53) Employee performance appraisals are conducted by all of the following EXCEPT ________.

A) peers

B) competitors

C) supervisors

D) subordinates

E) rating committees

52) Who is in the best position to observe and evaluate an employee’s performance for the purposes of a performance appraisal?

A) peers

B) customers

C) rating committees

D) top management

E) immediate supervisor

51) Which of the following would most likely result in a legally questionable appraisal process?

A) conducting a job analysis to establish performance standards

B) basing appraisals on subjective supervisory observations

C) administering and scoring appraisals in a standardized fashion

D) using job performance dimensions that are too clearly defined

E) assigning specific trait names when using graphic rating scales

50) All of the following are considered best practices for administering fair performance appraisals EXCEPT ________.

A) explaining how subordinates can improve their performance

B) clarifying in advance what the performance expectations are

C) basing the appraisal on observable job behaviors

D) using subjective performance data for appraisals

E) training supervisors how to conduct appraisals

49) Which of the following is the primary advantage of using graphic rating scales as performance appraisal tools?

A) eliminates central tendency errors

B) offers extremely high rate of accuracy

C) provides quantitative rating for each employee

D) links with mutually agreed upon performance objectives

E) explains how employees can improve their overall performance

48) Stephanie manages the accounting department at an advertising agency. She needs to conduct performance appraisals for the eight employees in her department. Stephanie wants a performance appraisal tool that is highly accurate, ranks employees, and uses critical incidents to help explain ratings to appraisees. Which performance appraisal tool is best suited for Stephanie?

A) graphic rating scale

B) alternation ranking method

C) forced distribution method

D) critical incident method

E) behaviorally anchored rating scale

47) All of the following guidelines will most likely improve the effectiveness of a performance appraisal EXCEPT ________.

A) maintaining a diary of employees’ performance during the year

B) establishing a tool for employees to appeal performance appraisals

C) using a graphic rating scale to ensure fair and consistent ratings

D) knowing the advantages and disadvantages of different appraisal tools

E) developing a plan to assist employees with performance improvement

46) Which of the following is LEAST likely to cause a supervisor’s performance appraisal of a subordinate to be biased?

A) purpose of the appraisal

B) personality of the supervisor

C) location and time of the appraisal

D) personal characteristics of the subordinate

E) relationship between supervisor and subordinate

45) Which of the following has most likely occurred when a supervisor conducting a performance appraisal is influenced by a subordinate’s individual differences such as age, sex, and race?

A) bias

B) unclear standards

C) central tendency

D) halo affect

E) broadbanding

44) The best method for reducing the problems of leniency or strictness in performance appraisals is to ________.

A) keep critical incident logs

B) adhere to EEO guidelines

C) require multiple appraisals

D) impose a performance distribution

E) reconsider the timing of the appraisal

43) The ________ problem occurs when supervisors tend to rate all their subordinates consistently low.

A) central tendency

B) leniency

C) strictness

D) unclear standards

E) halo effect

42) Which performance appraisal problem is associated with supervisors giving all of their subordinates consistently high ratings?

A) central tendency

B) leniency

C) strictness

D) recency effect

E) halo effect

41) The best way to reduce the problem of central tendency in performance appraisals is to ________.

A) rank employees

B) establish SMART goals

C) use graphic rating scales

D) limit the number of appraisals

E) appraise personal characteristics

Intro. to Philosophy Critique The purpose of a critique is to demonstrate your ability to summarize the arguments of a noted philosopher and examine their arguments in light of the ideas of other thinkers who dealt with the same issues. For each critique,

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Intro. to Philosophy Critique The purpose of a critique is to demonstrate your ability to summarize the arguments of a noted philosopher and examine their arguments in light of the ideas of other thinkers who dealt with the same issues. For each critique, you will select an article from the Voices of Wisdom text, drawing on the Invitation text and related articles in Voices to discuss the strengths and weaknesses of the position presented in your chosen article. For example, if your article defends “common sense realism,” you might raise some of Descartes’ arguments against relying on sense experience. Your critique should include your own reflections upon the issues being raised (not just expressing an opinion, but examining the arguments). You should note any logical fallacies, inconsistencies or vagueness you find in the article. Be as specific as possible about your objections. For example, if you note an inconsistency, don’t just say the article was inconsistent but note the specific passage that reveals an inconsistency, and describe the problem. Just saying an article “doesn’t make sense” or is “unclear” won’t do. Relating the article to real-life tests of applicability is always encouraged. Generally critiques will be about 4-6 pages in length, with roughly two-thirds of the paper summing up the article’s argument in your own words, with appropriate citations (using any standard form – Chicago, MLA etc.) to clarify their position. The closing will draw on your other reading and reflection to examine the strengths and weaknesses of the article’s position in light of available alternatives. You might want to make use of basic reference works beyond the text to assist you in understanding the issues, but extensive research beyond the two texts is neither expected nor required. Please don’t hesitate to check with me for any clarification or questions you might have about the article you’re examining (well in advance if you are involved in a class presentation!). If your critiques are submitted when due, one week following the class discussion of the topic being considered, you will have an opportunity to make revisions based upon comments from my teaching assistant and myself. Late papers will be penalized one letter grade for each week they are late, and no papers will be accepted once they are more than three weeks late. Be aware that if you select a topic being discussed late in the semester, there will only be one revision opportunity, since we will need to skip the teaching assistant comment step. Keep in mind that you will also be selecting one of the articles you are critiquing as the basis for preparing an oral presentation, and be aware of the date of that presentation to avoid scheduling conflicts. Attachments:

BUS 642 Week 6 Final Paper

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Final Paper

Focus of the Research Project

The final version of your Research Project should be 10 to 12 double-spaced pages (not including the title page, references page, tables, appendices, etc.). The paper will be an original business research project that tests a hypothesis of your choice. The research can relate to your place of current or previous employment or other contexts of interest. Sample topics could include, but are not limited to:　

 

 

  • Manufacturing quality/cost improvement

 

 

  • Service quality improvement

 

 

  • Systems design

 

 

  • Accounts receivable/billing/accounts receivable aging

 

 

  • Marketing/advertising issues

 

 

  • Sales of goods

 

 

  • Investments

 

 

  • Product safety

 

 

  • Workplace safety

 

 

  • Labor pools

 

 

  • Human relations matters of broad concern

 

 

  • Population studies

 

 

For your Research Project, you will be combining all parts that you have worked on from Weeks One through Five. Your paper should be formatted as follows:

 

 

  • Part 1: Introduction　

 

 

  • Background information about your research project (Week One)

 

 

  • Describe the management dilemma (Week One)

 

 

  • Ethical Concerns (Week Two)

 

 

  • Develop and explain your hypothesis (Week One)

 

 

  • Part 2: Literature review　

 

 

  • Background research on at least three scholarly sources (Week One)

 

 

  • Part 3: Data

 

 

  • Secondary data (Week Three)

 

 

  • Measurement benchmark and scales (Week Three)

 

 

  • Plans for using observations, focus groups, interviews, or surveys (Week Four)

 

 

  • Plans for analyzing data (Week Five)

 

 

  • Plans for how to analyze results (Week Five)

 

 

  • Part 4: Results

 

 

  • Summarize and display the results of your research. Provide charts, graphs, tables, and so forth, as they might apply to your research.　

 

 

  • State whether you reject or fail to reject the null hypothesis based on your study; explain.

 

 

  • Part 5: Conclusion

 

 

  • Summarize the entire study and reflect on it

 

 

  • Consider the “take-home” message that management and other decision makers can use from this research to make informed business decisions.

 

 

  • Include the strengths and weaknesses of the study and suggestions for future research.

 

 

  • Part 6: References

 

 

  • Include a separate references page and cite all references within the text of the paper.　

 

 

  • Part 5: Appendix

 

 

  • If applicable

 

 

Writing the Research Project

The Research Project:

 

 

  • Must be 10 to 12 double-spaced pages in length (not including the title page, references page, tables, appendices, etc.) and must be formatted according to APA style as outlined in the Ashford Writing Center.

 

 

  • Must include a title page with the following:

 

 

  • Title of paper

 

 

  • Student’s name

 

 

  • Course name and number

 

 

  • Instructor’s name

 

 

  • Date submitted

 

 

  • Must begin with an introductory paragraph that has a succinct thesis statement.

 

 

  • Must address the topic of the paper with critical thought.

 

 

  • Must end with a conclusion that reaffirms your thesis.

 

 

  • Must use at least three scholarly sources from the Ashford University Library in addition to the text.

 

 

  • Must document all sources in APA style as outlined in the Ashford Writing Center.

 

 

  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

TUTOR_VICKIE ONLY!!!!!!!! PART 2 to assignment

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Assignment 1.2: Industrialization After the Civil War Final Paper

Due Week 5 and worth 120 points

After the Civil War, the United States became a much more industrialized society. Between 1865 and 1920, industrialization improved American life in many ways. However, industrialization also created problems for American society. Consider events that took place after the Civil War and discuss ways that industrialization affected the U.S. between 1865 and 1920.

You have already developed a thesis statement and developed an outline in which you identify three main points relevant to your topic. Now you will develop the final paper in which you explore your main points in detail.

Write a three to five (3-5) page paper in which you:

  1. Introduce your paper with your previously crafted thesis statement.
  2. Discuss three (3) major aspects of industrialization between 1865 and 1920.  In your response, consider society, the economy, and politics.
  3. Identify three (3) specific groups that were affected by industrialization and provide two examples for each group describing how the group was affected. (Consider issues such as race, ethnicity, gender, child labor, etc.)
  4. Summarize how industrialization affected the life of the average working American during this period. Use specific examples and details.
  5. Use at least three (3) academic references besides or in addition to the textbook. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA style or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Identify and discuss the different ways that the heritage of slavery, the Civil War, the Reconstruction, and segregation have shaped America’s history.
  • Summarize and discuss the ways that formal policies of government have influenced the direction of historical and social development in the United States.
  • Recognize the major turning points in American history since the Civil War.
  • Use technology and information resources to research issues in contemporary U.S. history.
  • Write clearly and concisely about contemporary U.S. history using proper writing mechanics.

 

  • PROFESSOR COMMENTS
  • Your thesis statement needs to be more specific.

 

Please remember to show all work following standard mathematical practice: 1) Each step should show the COMPLETE expression or equation, not just a piece of it. 2) Each new step should follow logically from the step above it, following rules of algebra. 3

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Please remember to show all work following standard mathematical practice:

1) Each step should show the COMPLETE expression or equation, not just a piece of it.

2) Each new step should follow logically from the step above it, following rules of algebra.

3) Each new step should be beneath the previous step.

4) The equal sign, =, should only connect equal numbers or expressions.

 

 

1. Solve the equation below.  If the equation has a unique solution, please show the check of your answer.

2. Solve the equation below.  If the equation has a unique solution, please show the check of your answer.

3. Solve the equation below.  If the equation has a unique solution, please show the check of your answer.

4. Solve the equation below.  If the equation has a unique solution, please show the check of your answer.

5. Solve the inequality.  Write the solution set using interval notation and graph the solution set on a number line:

. 

6. Solve the inequality.  Write the solution set using interval notation and graph the solution set on a number line: .

7. )  Solve the compound inequality.  Write the solution set using interval notation and graph the solution set on a number line:

.

8. )  Lily is planning to create a vegetable garden in her back yard.  She has a total of 80 feet of fencing and wants the length of the rectangular plot to be 4 feet more than twice the width of the plot.  Find the length, width, and area of Lily’s garden if she uses all of the available fencing.  Show all work and write a complete answer, including units, to every part of the problem.

9. A refurbished computer is being advertised at a 29% discount.  If the sale price of the computer is $880.40, what was the original price of the computer?  Show all work and write a complete answer, including units.

10. Brenda would like to have at least $300,000 saved for her daughter’s college education.  If she invests $92,000 in an education account paying 7.15% interest compounded monthly, will she reach her goal in 18 years?  Show all work to justify your answer and include appropriate units.

 

 

 

 

 

 

 

Assignment 2: Evaluation of Business Operations

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Assignment 2: Evaluation of Business Operations

Scenario

You are the human resources (HR) manager for a public organization and you are conducting a New Hire Orientation session for all new employees. Last week, you analyzed the organization, including its strengths and weaknesses, as well as its mission, vision, goals, and objectives. This week, you have been asked to give a presentation on the business operations of the organization.

Instructions

Refer to the report you prepared on the organization for M1: Assignment 3.

Develop a PowerPoint presentation that accomplishes the following:

  1. Create a diagram of the organizational structure showing the hierarchy and chain of command.
  2. Develop a flowchart that analyzes the steps of the organization’s business processes.
  3. Conduct a capacity analysis of the location(s) and logistics. Your capacity analysis should address both short- and long-term implications regarding all aspects of the business process, including storage, production, processes, costs, and accessibility.

Develop a PowerPoint presentation. In addition to the slides, include a detailed outline in the speaker notes section explaining the content on each slide. Be sure to support your responses using at least two scholarly sources from the Argosy University online library resources or the Internet. Cite the sources for your information.

Make sure your presentation adheres to the following Presentation Guidelines:

  • Create a presentation that is professional and visually appealing.
  • Include a combination of text and graphics.
  • Do not write out your entire presentation on the slides. Use bullet points of keywords and short phrases instead of long sentences and paragraphs.
  • Create your presentation (slides and speaker notes) using language that can be easily understood by the intended audience.
  • Use APA formatting for your slides and Speaker Notes (outline).

Write in a clear, concise, and organized manner. Your response should demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.

Develop a 5–10-slide presentation (including the title slide and reference slide) in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.

 

Grading Criteria

Assignment Components

Proficient

Max Points

Create a diagram of the organizational structure showing the hierarchy and chain of command.

Diagram presents a clear, accurate, and logical illustration of the organization’s hierarchy and chain of command.

28

Develop a flowchart that analyzes the steps of the organization’s business processes.

Flowchart presents a clear, detailed, accurate, and logical analysis of the steps of the organization’s business processes.

32

Conduct a capacity analysis of the location(s) and logistics.

Capacity analysis includes a thorough assessment of both short- and long-term implications of issues regarding location and logistics.

20

Academic Writing

 

 

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements.

Presentation is concise with a logical flow of thought; content includes clearly articulated key points that are free of major errors. Presentation is visually appealing and addresses audience considerations adequately. Use of scholarly sources aligns with specified assignment requirements.

20

Total

 

100

Thank you,

Need help with two discussion questions both due today

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Managers need to understand the impact on the financial viability of a health service organization for providing care to the uninsured or underinsured. Review the following case scenario and provide a substantive 150 to 200 word response that thoroughly answers each of the following questions: 
Joe Smith is a 27- year-old Caucasian male who works two part-time jobs for two different construction companies. Joe has been having dizzy spells off and on for the past two months. While driving to work one day, he loses consciousness and is involved in a motor vehicle accident. Joe is admitted to your not-for-profit hospital with a broken leg and multiple lacerations. 

  • Does Mr. Smith fit the typical profile for an uninsured person in the United States? Justify your answer.
  • How will your hospital most likely be reimbursed for Mr. Smith’s medical care?
  • During the recent economic downturn, your community has experienced unemployment rates of approximately 9%.  What can be done to mitigate the effects of the financial impact to your organization?

Utilize at least one scholarly source, cited in correct APA format that supports factual statements and conclusions about the topic.  Review several of your classmates’ posts. Provide a substantive response to at least two of your peers by Day 7.

 

 

Health care financial management is complex and an effective health care administrator must understand what makes up the foundation to financial operations.  This includes: health insurance (private and social) and reimbursements, private vs. not-for profit entities, costs and expenditures, capital, materials management, and budgeting.   Provide a substantive 150 to 250 word initial post that fully answers the following questions:

  • Outline and discuss the major categories of reimbursements and costs in a health care organization.  How do they influence each other?
  • In addition, how do expenses and revenues affect the specific types of budgets outlined?     

Utilize at least one scholarly source, cited in correct APA format that supports factual statements and conclusions about the topic.  Review several of your classmates’ posts. Provide a substantive response to at least two of your peers by Day 7. 

No Header just the typed assignment

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Complete the following:

  • Choose 1 consumer product brand to be your “client.” You may choose any consumer brand or select a brand from this list.
  • Review your client’s brand by researching its Web site and other supplemental resources, such as this directory to learn everything you can about the company, its customers, the management team, and anything else that will help you understand its brand.

You are the chief marketing consultant for your company’s brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company’s brand is to its current and potential customers in the marketplace and market space.

One of the first steps of the marketing plan is to understand the business goals of the project.

Your client has asked you to draft the goals of the marketing plan by suggesting how to use the marketing mix—the 4 Ps of marketing—to help create a marketing proposal to help reposition the brand in the marketplace. The client wants a brief report presentation to help brainstorm the interaction of the 4 marketing Ps and other ideas with the company’s marketing team.

Write a proposal brief showing the goals of the marketing project by illustrating one objective for each marketing P. The brief should include the following sections:

Product Overview

  • Briefly explain the company and brand. Add a picture of the brand.
  • Give an overview of the brand and its current position or perception by customers in the marketplace. For example, do customers seem to think the brand is too expensive compared to its competitors?
  • Identify 1 competitor of this brand and provide a reason why they are a competitor to your client’s brand. Add a picture of the competitor brand.

    Product Objective

  • Draft 1 objective for the marketing proposal to show how product can be applied to your brand. For example, include a statement about the features of the product and the benefits of those features for the customer, or a new product satisfaction guarantee policy.

    Price Objective

  • Draft 1 objective of the marketing proposal to show how price can be applied to your brand. For example, consider how to possibly discount the price for a short time in an advertising campaign to entice current and new customers to try the product or competitively price the product against its competitors for maximizing market share.

    Place Objective

  • Draft 1 objective of the marketing proposal to show how place can be applied to your brand. Examples include introducing the product in an online capacity to gain market share, or finding numerous distribution outlets for the product.

    Promotion Objective

  • Draft 1 objective of the marketing proposal to show how promotion can be applied to your brand. For example, one message could be to explain the quality of the brand over the competition, or a special promotion offering a 25% discount on the first online purchase as another way to increase brand awareness.

    Conclusion

  • Summarize your understanding of how the 4 Ps are linked for this particular brand.

    References