Social Engineering Attacks are the most common form of cyber-attacks as it mainly deals with manipulating users over online by sending different text messages, links and files over the Internet. The hacker will wait for the user to make a mistake by clicking them and gains access, steals the data accordingly (Conklin, White, Williams, Davis, & Cothren, 2010). One of the examples of Social Engineering victim is the Ubiquiti Networks Company related to computer networking Industry operates from the United States. In the year 2015, the company had lost about $46.7 million due to the phishing attack by the hackers who mainly targeted the employees, managers by impersonating them and making fake messages and requests through emails (Hackett, 2015). The phishing worked well for the hackers and they were able to transfer the money into their accounts by gaining the access whenever the manager or employees access the fake messages. It made a huge impact on the company as they were only able to recover only $8.1 million.

There are certain measures that could have prevented the Ubiquiti networks company against such social engineering attacks. The first measure would be the implementation of two-factor authentication for each system that is utilized by the employees. The phone-based verification is very popular using OTP’s and it should be linked with every system that helps in restricting majority of the attacks. Goyal et al. suggested to adopt the hash functions and random number generating techniques at sender and receiver for secured connection while dealing with both the mobile and desktop systems (Goyal, Vakil, Parmar, Jain, & Jinwala, 2015).  Software’s for spam filters and firewalls will be appropriate to restrict such attacks further. 

References

Conklin, A., White, G., Williams, D., Davis, R., & Cothren, C. (2010). Principles of Computer Security; Second Edition. New York: Tata McGraw-Hill Education.

Goyal, T., Vakil, A., Parmar, D., Jain, R., & Jinwala, D. C. (2015). Preventing Phishing Attacks: A Novel Approach. International Journal of Computer Applications, Vol. 121, No. 14, 8-12.

Hackett, R. (2015, August 10). Fraudsters duped this company into handing over $40 million. Retrieved from fortune.com: http://fortune.com/2015/08/10/ubiquiti-networks-email-scam-40-million/

 Come up with reply and question to the following post:”

Since the day I entered the workforce, I have been conducting sales in many forms. From Inside sales with a hundred prospect cold calls a day, at retail, outside sales and till this point working as Business Account Executive. The sale is indeed the act of presentation and as well as representation.  When it comes to sales, the key to obtain the imminent sale method is by building a smooth rapport with customers or clients in the first impression.  Any successful sale individual would pursue a sale with questionnaires but not a hard-selling technique. The hard-selling method will literally make customers feeling uncomfortable and it is just leaning towards the failing point. Customers are willing to work with sales associates who are proficient in product knowledge, charismatic and most importantly having a positive attitude.  These all are the gist of the sales method and customer relation in a brief.

        Now, it comes down to the point for discussion 4. The scenario is that the high-end boutique store sale is declining and receiving customers negative feedback and how shall I carry it back to the busy and optimistic working environment. The irony is that sales associates working at the boutique store selling high-end clothing brand only making $15 per hour. Actually, I am not surprised at all their business is in decline since they don’t show much of the value even to their employees. Since there is no extrinsic motivational determinant, in order to have that intrinsic motivation is on a divergent path. To verify the concept of principal-agent rule, I believe there might be a manager or supervisor who is working on behalf of the owner. First of all, I have to initiate with that individual to evaluate his or her performance. I am pretty sure any manager or supervisor is working with percentage bonuses, they are distributed 1 to 2 % of the bonus from the revenue of monthly sale cycles. In this incident, the sale is actually declining, then there may not be any sales bonus at all for a sales supervisor or a manager. Leadership is extremely important, too. If these leaders who are leading the sale in the retail store doesn’t have what it take to lead and influence others to motivate, we may as well switch that person with someone whose skills are aligned with leadership. Secondly, it absolutely doesn’t make sense to subsidize a $15 per hour wage, I don’t believe in commission at this point, because the business is in decline, we need to raise the hourly wage to at least $18 plus incentive bonuses. That might be bold and risky but we have to try it no matter what. In this point in time, we need to attract customers with promotions, discounts and we even need to rely on social media paid advertising page as there are blowout sales going on to invite more customers. Along with that, we should introduce a referral program, loyalty discount and so on. Who doesn’t love deals? Everyone does! After I rated $18 per hour minimum wage for my employees,  I will put employees into a group and divide each group. If I just started announcing base pay plus commission, there won’t be any unity and they will conduct the hard-selling method to customers, then we won’t make any sale afterward. Also, the commission structure is also competitive, unless I divide them into groups, each sales associate will literally prove the first come first serve technique. It doesn’t look good and lacks a class when sales associates are targeting on one customer. That’s the reason why I will divide them into a group, introduce my employees with a bonus incentive structure. I will pay every bonus check equally every single week. That will intrigue them to work in a healthy and united competition group in order to gain more sales. The incentive includes other bonus items such as store discounts, draft pick for prizes and many other fun structural bonuses.  Now, it seems like an apparent and enjoyable working environment. I will substitute the current store manager with the hardworking and stupendous individual in order to change the culture back to the fun and active working environment. Since that boutique store is in Manhattan, with this improved new strategy and hierarchy, I am confident that everyone will be giving their best to meet the demand and we will make sure that we can extend our business for many years from now on.

        To sum up, this is how I will intervene and shuffle, improve and readjust all these flaws and get it back to the retail environment where everyone will be euphoric and attentive to present the best value for the interest of customers and the business. “

Provide a discussion response to the statement below with a minimum of 125 words of substantive content and references cited in APA format. No copying and pasting of work previously done for someone else. 

Describe the different ways that companies are leveraging technology, innovation, robotics, and artificial intelligence to create a competitive advantage in their industry. Next, provide an example of an industry that has been severely impacted by innovation and technology and share your perspective on this change. 

In today’s business world technology, innovation, robotics and AI are not an option they are a must-have. Technology can do everything from helping a customer maneuver through a company website to assisting them in tracking when their pizza is delivered. Companies use technology in ways we would have never conceived twenty years ago.  Companies are always trying to find ways to one-up the competition and this has really become a challenge with all the new technology that is out there. Companies today are leveraging technology to challenge society and to benefit communities from both an economic benefit and an environmental benefit.

One of the most significant industries that have been impacted by innovation and technology is the telecommunication industry. With the new push to 5G technology there is a vast ongoing opportunity for change. Stop and think about when the first cell phone came out and the size of it, you had to carry it in a bag and few people had one. Now everyone has a cell phone and no one still has a landline in their home. But with this technology came the iPad, laptops and notebooks. The telecommunication industry has grown over the last twenty years thanks to technology.

Speculate on the legal implications you can foresee during this transition from the Traditional Brick and Mortar business to the fully automated industries of the future. Next, discuss significant challenges of the current legal system with keeping up with changes in technology. Provide support for your response.

So of the things you will need to take into account when transitioning to e-commerce business is privacy, intellectual property, spam, electronic transactions, technology risk, and protecting IT data.  Then there are also trademark infringements, advertising infringement, data retrieval and data integrity. All of this needs to be considered when starting up an online business. Then there is the legal system that has to keep up with the changes in technology. Each state has different compliance law and then they also need to keep up with all federal regulations. The laws have not kept up with all of the advances in technology. You can look at the right to privacy law as a prime example. So if you post something on your private Facebook page can someone use it against you? Then there is DNA laws and what you can and can’t do with that information. But it comes down to is it legal and if it is legal is it still ethical. Until the legal system catches up with the technology industry there will always be questions. 

https://www.technologyreview.com/s/526401/laws-and-ethics-cant-keep-pace-with-technology/

https://smallbusiness.chron.com/brick-mortar-business-ebusiness-25145.html

Jordan has taken over the current role of CEO and Executive Board Member in the last year. He previously has served in executive roles in the different business units which include: Finance, Investment, Real Estate Holdings Group, Mergers and Acquisitions, Consulting, Training and Development, and the Corporate office. His latest position was Co-CEO with his father for  six months prior to his father’s departure. 

He is a firm believer in productive, effective, and innovative training that improves overall performance. He is looking to bring on multiple consultants to improve the productivity of the different business units and the organization as a whole. He has an idea of what he wants. There are many different types of consultants available. He is looking for an explanation of the different types of consultants.

Please address:Using Hale (2007) Introduction and Chapter 1, along with Pershing (2006) Chapters 1-3 

Explain the role of a Management Consultant, Business Consultant, 

Training Consultant and Performance Consultant. 

How can each assist the organization and scope of practice?

How might these consultants be best used in The Green Organization?

View these two video clips at http://www.youtube.com/watch?v=Dnt2Yl-momA and http://www.youtube.com/watch?v=fdbReKzaYVY 

Comment on the critical difference between training and performance consulting. 

Why is the Collaborative form of consulting most preferred (and successful)? 

Please remember that your work should be a minimum of 100 words per response to each question and should follow APA format with the use of citations to credit your resources  

1. At trial plaintiff offered uncontested evidence that golf balls from the Club’s links regularly traversed onto his property two to three times a day. Which of the following statements is most accurate regarding the liability of the Pike Creek Golf Club/Marty for trespass?
A. Defendants are not liable, since they did not intentionally cause the golf ball(s) to traverse onto the plaintiff’s property.
B. Defendants would remain liable for the unpermitted intrusion of the golf ball(s) onto the plaintiff’s property.
C. Since the plaintiff should have reasonably anticipated that living next to a golf course would result in stray golf balls landing on his property, defendants would not be held liable.
D. Since the golf balls did not substantially interfere with the plaintiff’s use and enjoyment of his land, defendants would not be held liable.

2. Which of the following would be Dickie’s proper cause of action against Marty as a result of the golf ball hitting his head?
A. Assault but not battery
B. Battery but not assault
C. Assault and battery
D. Neither assault nor battery, since Marty did not intentionally cause Dickie to be struck

3. If Patty initiates a suit against Marty to recover damages for her broken arm, Patty will
A. recover for assault only
B. recover for battery only
C. recover for assault and battery
D. not recover

4. Which of the following would be Dickie’s proper cause of action against Marty as a result of the golf ball hitting his head?
A. Assault but not battery
B. Battery but not assault
C. Assault and battery
D. Neither assault nor battery, since Marty did not intentionally cause Dickie to be struck