hmgt 335 assignment

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Written Assignment #4 – Final project – PowerPoint & VIDEO

Marketing Plan Presentation: worth 20% of final grade

Your final project is in lieu of a final exam and is worth 20% of your final grade.  As such, the final project will assess your ability to synthesize the marketing principles by applying them to a health care organization.  Your end product will be a brief overview of a marketing plan for your organization accompanying a video presentation using software called – screencast-o-matic.    You are not expected to reach the level of authoring a professional, actionable, marketing plan, but you are expected to demonstrate an understanding and application of basic marketing principles. 

Final Project Objectives

1. Understand impact of marketing environments on health services marketing strategy

2. Develop marketing objectives

3. Apply marketing concepts of segmenting, targeting and positioning a health services market

4. Describe a health services organization’s current marketing mix and suggest modifications based on marketing objectives

5. Identify measurements to access the marketing plan’s impact on the health services organization.

6. Demonstrate college-level research and writing skills commensurate with a 300-level course

Steps to completing a Successful Final Project webcam/video:

 Urgent care facility — Patient first of Odenton.  

2. Submit your final project organization topic for approval.  As directed by your faculty member, submit the organization that you will pursue in the assignment dropbox.   Provide a brief description of the organization and why you chose it. You will submit this topic for approval in week 3.

3. Research your health service organization.  Your research should take many forms, including academic research from the UMUC library.  Your research should also include a visit to the organization, interviews with key administrators or marketers (if possible), research on the category of health services in which the organization belongs, e.g. hospitals, physician practice, etc., website review, review of similar services which would be considered direct competitors.  You might want to refer to the Marketing Webliography found under Course Content > Course Resources > Marketing Toolbox > Marketing Webliography.

4. Review the final project Power Point Template.  This can be found under Course Content > Course Resources > Final Project Power Point Template.  Be sure you understand all the relevant marketing concepts; ask your faculty member to clarify, if needed.

5. Use the marketing plan template to complete your Power Point Presentation. The template is located in Content>Course Content>week 8.  Feel free to change the design and slide layouts in whatever way you feel best represents and communicates your best work.  Be sure to remove any of the generic text provided to you for guidance.  
 

Refer to the Marketing Toolbox under Course Content > Course Resources > Marketing Toolbox >Tips for Effective Power Point Presentations for some ideas on how to present your ideas in a format that clearly demonstrates a correlation between the concept and the subject of your term project.

6. Seek out your faculty member any time you need assistance or guidance.  You will not be able to find out everything about your organization or its industry, some of the information is propriety, so be prepared to make some well-reasoned statements in your final project.

7. Keep your Power Point presentation simple.  Reserve the main portion of your presentation for your key findings, conclusions and recommendations.  Use exhibits to add supplemental or source information such as charts and graphs. 

8. Be sure to include endnotes and/or a reference page as part of your grade is on your ability to demonstrate these skills.

9. Review your Power Point Presentation against the project rubric.  You may want to revisit those sections that would appear not to provide you with enough points for an acceptable grade.

10. Carefully edit your Power Point Presentation to be sure it presents your best work, is free of typos, is appropriately cited and referenced; and that it clearly communicates your points.

11. Use screencast-o-matic software to record your final project ppt and video simultaneously. 

12. Submit your final project in the assignment section of LEO on or before the due date noted in your LEO classroom calendar.

13. Once your final project is graded, be sure to check out the faculty member’s feedback, which will correlate with the grading rubric

1page 1 hour $5

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engl202——at least 250 words—-make sure you could finish it on time.

 

 

JOURNAL 1 (20 points)

 

In describing the importance of language in creative writing, Burroway writes: “If you write in words that evoke the senses, if your language is full of things that can be seen, heard, smelled, tasted, and touched, you create a world your reader can enter.”

 

Complete all three of the following prompts from your textbook. Your purpose here is to practice creating imagery in your writing; however, the slightly informal nature of this assignment should not be interpreted as permission to write inattentively. Creative works you complete for the journal activity may be significantly expanded and revised for later work.

 

Save your journal entry as a Microsoft Word file and submit it using the appropriate link in the Session 2 folder. Follow all the directions, adhere to the rules of Standard Written English, and submit by the deadline.

 

1.Contrasts can evoke strong emotions and images in creative writing. Re-read Yusef Komunyakaa’s poem “Facing It” (page 42). Make note of the ways Komunyakaa contrasts ideas and images: white and black, night and morning, stone and flesh, solid and air, movement and stasis, reality and reflection, past and present. These contrasts create a sense of confusion and tension. Write two paragraphs of your own in which you describe a brief fictional scene that is full of contrasts. Make the contrasts meaningful to the character in your scene.

 

2.A stanza is a group of lines in poetry. (Billy Collins’ poem “Snow Day” on page 41 is eight five-line stanzas, for example.) Write a poem of three-line stanzas that follows this pattern: The first line consists of an abstraction, plus a verb, plus a place; the second line describes attire; and the third line of each stanza summarizes an action. Let it flow. Each stanza should make sense by itself; all together the poem does not have to make absolute sense. See the examples on page 24 of Imaginative Writing. Your completed poem should be at least eight stanzas. 

 

3.Quickly list as many clichéd metaphors as you can think of: the path of life, eyes like pools, crazy as a bedbug, nose to the grindstone, and so forth. Provide the list. Then switch half a dozen of the comparisons: eyes like bedbugs, nose to the path, the grindstone of life. Then, write a brief poem (at least 20 lines) using your merged metaphors.

Respond To My Three Classmates Discussion 150 Words In 10 Hours

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Directions 

Respond to at least two of your peers’ work by answering the questions below. Responses could include suggestions for further resources, questions of clarification, or provide context and insight. Avoid simple posts of agreement; if you agree, explain why, and then thoughtfully further the conversation.

  • Are there any other possible solutions you can think of that could also address your peer’s challenge?
  • What similar experiences did you have that allowed you to relate to your peer’s situation?
  • What resources, aside from the tutor, did you use to aid in your understanding of those concepts that might have helped your peer with their understanding?

1. Mostafa Elkafoury

3 days agoRe: Week 5 | Discussion – Status Check

Hello everyone, this week assignment is a unique assignment. To choose an assignment that I have struggled with is a struggle in itself. Math is a struggle for many of us in this class, but for me, I find math is easier than other topics. I have always enjoyed solving math problems since I was young and the difficult the math level gets, the more I challenge myself to understand it better. This week assignment was a challenge for me, because I had to choose an assignment that I struggle with, so far, I do not have any struggle with the previous assignment we had in this class, but for the sake of the assignment. My session with the tutor was very brief. My discussion with the tutor revolved around dividing terms containing exponential expressions. I remember when I started that lesson earlier in the class, I was a bit confused about why when dividing exponential expression and the product of the division is a negative exponent, it has to be flipped and converted into a positive exponent. My tutor explained to me the reason why, and it turned out it is a mathematical rule like when multiplying (-) * (-) = (+). The tutor was very helpful and took his time to explain it in simple terms. I have attached a copy of the session. Hope it will be helpful to all of you as well it was for me

  1. Shannon Householder
    2 days agoRe: Week 5 | Discussion – Status CheckHappy week #5 to all of you.  Last week I had a hard time with graphing inequalities.  I did not seem to quite get the overlapping completely mastered.  I logged into my tutor.com account, and was immediately prompted to identify the type of help that I needed.  I chose our course on the drop down tab, I typed in the inequality that I wanted to graph with the tutor.  I worked on this with John on TUTOR.COM.  He was very helpful and took me step-by-step, and he did not make me feel stupid.  I was able to post one of the questions that I struggled with during our homework last week.  I do find that sometimes having someone walk you through and pointing out the intricacies of that problem can help enormously.  I also really liked using the online graphing calculator.  All of these tools help me because I am a visual learner.  I do plan on using this service again in the future. Hoping everyone has a great 5th week!
    173 wordsReply
  2. Post by Ashley Martinez
    2 days agoRe: Week 5 | Discussion – Status CheckHey Guys! The biggest struggle I was having was with this material so far in the course was with equations of linear functions. I explained to the tutor that I was having specific trouble with understanding how to set the problem up, and where the numbers go. I used some example from within the course, and then she used some of her own for examples. We went step by step, and the tutor was super patient and took her time to really explain in detail how to do the problem, and tips to remembering how to remember how to do it. I also asked her questions about radical equations, especially the problems where you have to use pie in the equation, and she refreshed me on how to work throw those problems as well. Overall, I would totally use the tutor.com resource for extra help, especially in math. I did not expect the tutors to be so patient and nice. I honestly expected them to be short, and not very detailed. Which why I hesitated before to use this resource.   

Week 4 Assignment Critical thinking

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Assignment Instructions

Groupthink

Research Paper Instructions:

IMPORTANT!!
Submit your work as an MS WORD ATTACHMENT in either a .doc, .docx, or .rtf format. No other file format can be accepted (i.e., no .pdf, read-only, or Apple file formats).

Write a short paper (1 – 2 pages) illustrating the concept of Groupthink, and include at least three (3) famous historical examples of Groupthink that fit within the definition provided in the PowerPoint. To be eligible for full credit, you must research this concept through the APUS online library, and reference your additional source(s) both in and at the end of your paper. As a convenience, references regarding this concept are provided below.

In preparation for this assignment, review the PowerPoint on Groupthink below. Your paper must have an introduction, body, and conclusion. Your paper must include a reference page, title page, and in-text citations for all listed references in accordance with the APA manual, 6th edition chapters 6 (citation formatting) and chapter 7 (reference/source formatting). In addition, papers longer than 2 pages will not be read after the second page. As such, please ensure that all questions are answered within the first two pages, as your grade will be based on the first two pages received.

Please support your ideas, arguments, and opinions with independent research, and include at least three (3) supporting references or sources (do NOT useWikipedia, unknown, undated, or anonymous sources, such as websites).

Assignment Questions: Respond to the following question(s):

  1. How do these sources define Groupthink?
  2. What historical events do these sources use to illustrate this phenomenon (NOTE: identify a minimum of three historical events)?

Assignment Due: Sunday, 11:55 p.m.

PowerPoint – Groupthink

Shore, S. (2010). Groupthink. Retrieved from http://www.slideshare.net/stevebshore/groupthinklecutrefinal

Reminder:
Please ensure that you review the grading rubric (click on checkerboard under grade details above) for this assignment carefully, to ensure that you receive the highest possible grade for your work!

APUS Online Library Resources that you should find helpful include:

Summon: http://apus.libanswers.com/a.php?qid=637029

Library Answers to Frequently Asked Questions: http://apus.libanswers.com/

Supplemental References:

Dattner, B. (2011). Preventing groupthink. Retrieved July 10, 2013 from http://www.psychologytoday.com/blog/credit-and-blame-work/201104/preventing-groupthink

Mindtools (2013). Avoiding fatal flaws in group decision-making. Retrieved July 10, 2013 from http://www.mindtools.com/pages/article/newLDR_82.htm

Packer, D. J. (2009). Avoiding groupthink: whereas weakly identified members remain silent, strongly identified members dissent about collective problems. Psychological Science, 20(5), 546–548.

Rose, J. D. (Spring 2011). Diverse perspectives on the groupthink theory – a literary review. Emerging Leadership Journeys, 4(1), 37–57.

Fit

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CAUTION: It is critical that you read all of the instructions below (word for word); the week five lessons; and the MLA Review and Sample Essay 2 (under Resources) before submitting this essay. If you do not follow ALL of the instructions, your essay will be returned to you for revisions or awarded a grade of zero. You don’t have to be perfect, but do read carefully and try your best.

This week, you will write your third essay. Use the three-part thesis and five-paragraph essay format you learned during week two. Write in third person only. (See the Grammar Review under Resources for help with third person.)

Under Week 5 Lessons, we learned about different types of essays. For your final essay, you may choose from any of these types of essays. Also, to make things easier on you, you may also write about one of the topics you researched in the MLA/Library Practice forums (weeks four and six).

Here is a thesis example for a “descriptive” essay, in which I will describe a decade: The 1960s was a greatly controversial decade due to its fashion, political unrest, and social norms.

You must incorporate research exclusively from the APUS library into your essay. Use two or three sources—no more, no less. Remember that your essay should be mostly your own writing (~80%) and approximately 20% source material. This is short essay, so use short quotes only. I suggest only a line or two of quoted material in each of your body paragraphs. Don’t forget your Works Cited page. Include the APUS library URL (https) after each Works Cited entry so that I can click on it and double-check your article. You can just copy and paste it from your web browser. Extensive MLA help is provided under week four (Lessons and Resources).

Please do not let anyone else write or revise your writing. My job is to help you improve YOUR writing. I can only do that if you let me see your mistakes. I am not interested in how well someone else writes. I want to help YOU!

(Hint: if you are struggling, there are tutoring opportunities listed on our Syllabus. This is an appropriate route for acquiring help with your writing. You may contact me for help anytime too!)

Download the template and save it as your last name and Essay 3. (Example: Smith_Essay3). The MLA formatting is done for you (e.g., Times New Roman size 12, double-spaced, header, etc.). Update your name, your professor’s name, and date. Don’t forget to put your last name in the header. (Let me know if you don’t know how to get into the header section or type a question into your Word help section.)

Your essay should be between 500 and 750 words. Please do not go under the word count at all. Do not go over the word count by more than 50 words. Following instructions is an important part of any writing assignment, and often you will be asked to adhere to word count guidelines, so this is good practice!

Be sure that all paragraphs are well developed. I suggest 5-8 sentences per paragraph and no less than 100 words per paragraph, including your introduction and conclusion.

(Points saver: as you proof your essay in Word, hit the control [ctrl] key and the “F” key at the same time. This will bring up the search feature. Type in what you wish to find, such as the word you, to be sure you have avoided second person. This works in finding contractions too. Type in an apostrophe and hit enter!)

When you “submit” your paper, it will be uploaded into Turnitin (a plagiarism-detection website) automatically. You do not have to create a Turnitin account yourself. Both you and your instructor will receive the results. (The Turnitin report will be under Assignments and will have a percentage on it, like 22%. Click on the percentage to view your report. Certain parts of your essay will be highlighted. This shows where you have used information from a library source or material that appears in another student’s essay.)

A “Sample Essay 2” is under Resources. Take a look before you begin!

GOOD LUCK!

The grading rubric used to score this essay is attached. Your instructor will use the iRubric to evaluate this essay. Please read the rubric categories and your instructor’s comments carefully. 

marketing hmgt 335 assignment

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Instructions

Written Assignment 1- Assessment of the current situation at a health services organization – worth 15% of the grade

Task – You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers.  Remember to follow all the general requirements for written assignments published in the syllabus as well as the details below.  Refer to the grading rubric in the syllabus before submitting your paper to ensure you have given yourself the best opportunity for maximum credit.  

Approach your written assignment as follows: 

  1. Pick a health services organization that you may work for or with which you are familiar.  It can be a local or national organization. 
  2. Research the organization by visiting its website and, if possible, its location. 
  3. Research the industry in which your organization operates, e.g. nursing homes, private physician practice.
  4. Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content
  5. Conduct a competitive analysis of your organization.  Use the Competitive Analysis Worksheet provided under Course Content.  

Prepare your written assignment by addressing each of the following questions in order: 

  1. What is the mission of the health care organization?
  2. What are their corporate level goals?
  3. Who are their customers?
  4. From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses?
  5. From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats?
  6. Who are the primary competitors to the organization? 
  7. Do you think the organization has a customer-focused orientation to its practices and procedures?  Why or why not? 

NOTE:  You will not find definitive information on your organization relating to these questions, some of the information is propriety or not available through public means.  Use and cite data whenever you find it, or use your best judgment as to what you think is occurring at the organization.  Be sure to offer your rationale for your conclusions. 

respond to my three classmates discussion 150 words today in 4 hours

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Post by Karmen Fredrick

 Week 8 | Discussion – Living the Story

Listening to the Charles Ives: Psalm 90 causes me to reflect upon Psalm 90:17”, establish thou the work of our hand? While listening to the song and reading the scripture, it makes me feel like no mater what, God is always watching. I even referenced Genesis 28:15, “I am with you and will watch over you wherever you go, and I will bring you back to this land. I will not leave you until I have done what I have promised you. While God is always watching, he also put us on this earth to do his work. Adam and Eve were created as Gods partners to bring more goodness to the world.

What does this mean for you individually, and for the wider Christian church? I refer to verse 16, “16 Let thy work appear unto thy servants, and thy glory unto their children.” One of the most important covenants God made was with the Israelites, Abraham’s descendants through his son Isaac and grandson. The covenant between God and Israel is love. God loved Israel.” Even if God’s promises may not immediately fulfilled, he does keep his promises.

Resources:

 

Post by Kristie Godin

I found listening to the music from Charles Ives while reading Psalm 90  gave me a chance to really reflect on what God wants from us and how He wants us to live out His word. Looking back on the course and what we learned I believe God wants us to live out His word. The way others see us and see how we live is a reflection on our faith and our God. God was faithful to the Israelites even in their sin. He was forgiving and loving. I believe for me personally God wants me to be a reflection of Him where I live and work. He wants people to  know what it is like to be a Christian. I think it os a the same for the church as a whole. We need to trust in Him. He will provide and take care of us. We need to keep a strong faith and His work should be shown through the way we live as Christians. I have gained a new understanding of the old testament in this course and I hope I am a better person for the insights gained from the readings and discussions.

 

Post by Flo Hillis

Living the Story

How does listening to “Charles Ives: Psalm 90” cause you to reflect upon Psalm 90:17, “establish thou the work of our hands”?  This is Moses prayer explaining how important God’s hands are I think.  In church I was shown that using our hands to praise God is a way for to use help other people.  Thinking back on the course, on Exodus and Deuteronomy, and on Moses’ prayer in Psalm 90, what does it mean for God to establish the work of our hands?  God uses our hands so that we may do as he wishes and Moses did.  God uses us to learn and do many things I feel that all things happen for a reason and God is making such things happen. What does this mean for you individually, and for the wider Christian church?  This means is the God uses the Christian Church for us to praise him and do his good will.

NEED IN 12 HOURS or LESS

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Discussion Boards (DB) are designed to take the place of in-class discussion and provide a forum to share ideas and thoughts with each other.

Please respond with a minimum of 150 Words describing the best Discussion Board experience you’ve had.

ANSWER THE ABOVE DISCUSSION AND THEN REPLY TO MY CLASSMATE RESPONSE TO THE ABOVE QUESTIONS AND EXPLAIN WHY YOU AGREE? (A MINIMUM OF 150 WORDS EACH)

                                                         CLASSMATE’S DISCUSSION

The discussion board that will always stick with me was regarding “considering Theory X and Theory Y to leadership and best described me and an example of a person whom I think describes one of the theories.” I chose Theory Y because I am a ambitious and I give 150% when I do my job.  When I played basketball, I studied the plays and implemented the information and took directions very well. Now my telecommunications business is the same way.  All aspects of this company have to be on point and no room for errors.  This is a telecommunications business and if people or businesses do not have a signal that means I am not doing an effective job.  I go beyond the call of duty and I guide myself.  At some point all businesses need to be upgraded or improvements.  But my example that I always think about is Irvin “Magic” Johnson.  He had a purpose after retiring from the league.  He had a vision and a purpose to be a boss and he did it.  Mr. Johnson has several movie theaters across the US, Starbucks, and Burger Kings.  He is definitely Theory Y, he did not allow others or circumstances deter him from achieving his goals.  I feel the same way and I plan on expanding my business in two other states within the next two years.

ABS Dis 1

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 Prior to completing this week’s discussion, view the Punishing Parents: Who is Responsible for Delinquent Kids? (Links to an external site.)Links to an external site. video, review the School Violence Prevention: Tips for Parents & Educators (Links to an external site.)Links to an external site. web page, complete Chapter 7: Educational Psychology in your text, review any relevant Instructor Guidance, and interact with the Educational Psychology and Career Counseling learning objects located in the left navigation bar for this week. In your post, you will examine uses and applications of applied behavioral science to help a school in the aftermath of a school shooting.    Reflect Icon  Reflect: Mr. Williams teaches tenth grade in a community where a student opened fire at another nearby high school. The students in his classes are upset at the news of the shooting and that the student has been identified as a recent transfer from their own school. He comes to you, the school psychologist, for direction.     Write Icon  Write: For your initial post:      

  • Specify some strategies teachers can use to help students cope with stressful events such as this.
  • Identify trends that may provide insights into and assistance with coping in the aftermath of this type of tragic event.
  • Identify at least two of the theoretical perspectives discussed in the text (e.g., behavioristic, cognitive, social learning theory, humanist), and briefly discuss how you would address the question “Why did this happen?” that surrounds events like this from each of the perspectives you selected.
  • Lastly, examine the issue of personal responsibility. Defend your position by generalizing some of the pros and cons that might be associated with each of your recommended strategies.

Your initial post must be a minimum of 200 words, and you must utilize at least one scholarly source (e.g., the course textbook, a peer reviewed arti

Human Resources Management

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Recent genetics research on leadership by Dr. Richard Avey suggests about 30% of leadership is born (genetic), 30% is made in the formative years (young in life), and about 30% of leadership is “made” throughout one’s life. A quote by Warren Bennis informs this discussion when he said: “more leaders have been made by accident, circumstance, sheer grit, or will than have been made by all the leadership courses put together.” Do you agree or disagree with this statement, and why? If you agree, how would you design a leadership course differently?

Please include the name of the person or question to which you are replying in the subject line. For example, “Tom’s response to Susan’s comment.”

ALSO PLEASE REPLY TO ANOTHER STUDENTS COMMENT BELOW 

SHAYNA:

I agree that most leaders are born with the traits that make them good leaders.  Someones personality is a huge determinate for whether or not they are a leader.  People who are generally more assertive, extroverted, take-charge, or bossy will naturally gravitate toward leadership positions.  These traits are things people are born with and develop as they get older.  However, I do think that a person with the drive to become a leader can do so even if their personality traits are not those of a natural leader.  Just like a skill such as public speaking, a person can overcome their fears and improve their skills in the area of leadership if they desire to do so.  While it may not be a natural ability, leadership is certainly a skill that can be sharpened.

Any good leadership program can be designed for those with or without natural leadership abilities.  I think it would be important to design a beginning that could be easily understood by anyone, and would give the basic building blocks and confidence it takes to be a good leader.  A course that approaches leadership skills based on personality would be helpful also.  Someone who is more introverted could learn through the course how to use the strengths that come from being introverted (i.e. good listening skills, empathetic, observant, etc.) to their advantage.  Someone who is more extroverted could learn through the course how to use the strengths that come from being extroverted (i.e. assertiveness, quick decision-making skills, communication skills, etc.) to their advantage.